When it launched Bio-Beauté, the Nuxe laboratory developed “pulpy technology” for this range, which draws all its active ingredients from fruit… NK studio’s work on the packs, POS and urban advertising is to translate this innovation. It is the fruit that gives the different formulas their virtues and energy; it must be obvious and subtle at the same time. The “image” treatment of each fruit is designed for maximum impact and emotion. Because this image must express the future pleasure of use… Make you want to apply the lightness of this grape, the sweetness of this mango, the freshness of this lemon, the brightness of this tangerine… And bring to life in each photo this sun, without which no fruit has a future… An extremely sophisticated variation, which gave rise to a reflection on the photogenic nature of the fruits, their staging, their capacity to “star” – to attract the eye.-