Studio Knapp-brands

To say that Nathalie Knapp is an artistic director is undoubtedly reductive. She has certainly followed the curriculum of one of the most demanding schools that train in this discipline,and then worked in this capacity for major agencies and on beautiful campaigns. But, through her training and her career, she is more than a simple artistic director today. She is someone who speaks the language of brands, a language that is shifting and subtle, multiple and singular. She deciphers this language, of course, sometimes going back to the brand’s genes, to the sources of its history. She reads and speaks it fluently, attentive to its constant appearance on all the screens of our daily lives. But she also knows, and this is her real talent, how to rewrite it if necessary and give it stronger accents, more sensitive tones, more contemporary turns of phrase.

She is a “Brand Director” – in that any brand can be reoriented by her in the 3 meanings of the word “sense”: direction, significance and even sensation-would therefore be a more accurate title for her.

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