Lazzarini is an Italian brand of radiators that its owner, GROUPE ATLANTIC, wants to gradually move upmarket.
NK Studio chose to rework the logo in the spirit of the sixties, those flamboyant years of Italian design. Then, for all the publishing work, NKS went against the competition and decided to anchor the brand in a Latin universe, in terms of shapes, colours, materials or simply the spirit. This is what allows the brand today to make an original voice heard, both different and inspired.
For Way, this range that Lazzarini wants to be premium, NKS started with an accessory, a clip-on hook in the shape of a “y”, to design and develop a subtle and airy graphic vocabulary.